CHICAGO, IL – In the wake of social justice movements popping up across the country, ConAgra is taking a bold step in the right direction. The company announced that they would be renaming Slim Jim in a more body positive and gender neutral light. “The Name Fat Jamie is something I think we can all identify with” the company said in a recent press release “and if not, we’ll just change it to whatever some dude on Twitter says we should.”
The Slim Jim was first introduced by Adolph Levis in 1929, and the product took off in the wake of the Great Depression. The brand was purchased by ConAgra in 1998, and production of the beef-based snack was moved to their production plant on Dye Mill Road in Troy, Ohio in 2011.
“While no one has specifically called out Slim Jim yet, we felt that the time has come to take a more inclusive direction with the brand. This one is for… black people? Or trans people maybe? It’s really whatever makes you want to snap into a Fat Jamie.”
While the decision has been met with great fanfare by some, not everyone sees the decision in such a positive light. A growing number of citizens online have called for ConAgra to keep the name, and a Facebook group called “Citizens for Slim Jim’s” is already at 15,000 members. Over 14,000 members of the group are men named Jim, who say it will take away the one fun nickname all their friends call them.
Despite the outcry, it seems that the change is likely to stay. The company already unveiled the new mascot for the brand, Jamie, a gender androgynous Shih Tzu that will be prominently displayed on all packaging starting in 2021. In this time, the Miami County Bugle Caller would like to commend corporations for doing their part in the wake of social justice movements. Be sure to subscribe to our newsletter to get more up-to-the-moment developments on this breaking story.