MIAMI COUNTY – A large media conglomerate called Hrxcorp Enterprises, located in booming tech hub Union Township, recently submitted a bid to purchase the Miami County Bugle Caller (MCBC) for over 3 million dollars, but we said NO.
MCBC executives did not even bother to inform the lawyers before declining the offer, as such a small amount of money would never be enough to hand over the keys to “Miami County’s most trusted source in news.” In 2019 alone, the MCBC brought in over 2 million dollars in ad revenue from booming local businesses such as Schafty’s Brew House, Yacht Topic, and Hard Balls Casino using the site to promote their businesses.
“We know that the local businesses know pretty much nothing about display advertising. They have no handle on attribution, so we just charge high rates per impression on our website and take credit for a majority of the foot traffic in their storefronts. It’s basically printing money, and we’re only getting started,” said MCBC’s CMO, Martin Schrekil. “We’re not surprised these media groups want in on the action.”
Hrxcorp’s offer to purchase MCBC came in just weeks after the Miami Valley Media Conference, where MCBC presented their aggressive growth trajectory with plans to launch various mobile applications and several groundbreaking website features, pushing the frontier of local news.
The nerds at AIM Media, tdn-net.com, and miamivalleytoday.com were left completely speechless at the sight of presentable digital media, and were aggressively taking notes on how to improve their antiquated websites. Hrxcorp representatives present at the conference were immediately intrigued as they saw the competition scrambling.
“MCBC’s rivals were quivering in their seats like little babies. That’s when we knew it was time to buy in. I’ve never seen such a polished website, packed with stellar content and relevant advertisements. In the next 5 years, people might look at the MCBC like it’s USA Today,” said Loam Malheu, Hrxcorp’s Chief Growth Officer.
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