TROY, OH: The true colors of a multi-year rebranding project are officially being brought to light. After decades of public criticism for the use of red and grey, Troy has changed its official colors to navy and orange.
The rebrand was brought to life by the Discover Troy Initiative (DTI), a lobbyist group who claimed that the “red and grey scheme was not respectful of the blood and ashes of those who were lost in the Beamish rebellion.” City officials declined to comment on this matter.
Fire hydrants are the immediate victims of this rebrand, but will soon be joined by the fountain on Troy’s downtown square. “We’re dying the water orange. We signed the contract. We won’t hear any debates,” stated DTI chairman Ersan Fiddlehorn.
“It all started with a sponsorship we had in the works with Sunny D. Eventually they stopped returning our calls, but we had already chosen orange. We kept looking, made some headway with Tang, but couldn’t finalize the deal,” said Fiddlehorn. “We ended up with Tri-C as the official sponsor, which I know isn’t very exciting, but at least I made some money on the deal. Don’t publish that.”
The choice of navy blue was a result of 18 months of extensive research from focus groups, with more than 800 people contributing research for the project. “We just want to be different. Sometimes, being different means being ugly. Sometimes, being ugly means pissing someone off. In this case, that’s the entire Troy community. They need to just deal with it. They don’t get to choose,” stated Fiddlehorn.
The project cost $638,000 with the city contributing $50. Other partners were Troy Market Street, the Chamber of eCommerce, Troy Development Committee, The Troy Growth Institution, and Subway.